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CBDA Certification in Business Data Analytics (IIBA - CBDA) Questions and Answers

Questions 4

There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's scores from the final exam: 64, 70, 80, 80, 90, 98, 100

What is the mean and mode for the outlined scores?

Options:

A.

83.14, 80

B.

79.84, 81.40

C.

80,80

D.

80, 83.14

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Questions 5

An organization's customers are categorized based on the amount of purchases completed over the last 12 months. The analytics team would like to ensure the accuracy of their survey results and decide to randomly select 500 customers to participate in a survey from this large pool of customers. This is an example of:

Options:

A.

Stratified sampling

B.

Quota sampling

C.

Purposive sampling

D.

Snowball sampling

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Questions 6

Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization. This is considered a good goal because:

Options:

A.

It meets all the criteria for a well-defined objective

B.

The organization can derive additional revenue from the product

C.

It indicates that the company does not have to incur costs associated with retiring this

product

D.

Management will be pleased that the mature product can still contribute to revenue

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Questions 7

An analyst at a supermarket chain has been asked to extract data from multiple data sources to complete a study on customer

spending habits. The analyst is going to query data from various databases. Which statement is true about database querying?

Options:

A.

Querying can be used to create predictive data models

B.

Irrespective of the querying language used, data results retrieved are always in a tabular format

C.

A querying language is independent of the type of database being used

D.

Querying is a structured way of searching, manipulating and managing data

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Questions 8

While sourcing data, an analyst runs into a situation where different business units are using different names to refer to the same data element. This lack of standardization is resulting in confusion and additional time required to properly prepare data for analysis. Which practice, if implemented would address this situation and mature the organization's business analytics practice?

Options:

A.

Data quality management

B.

Database operations management

C.

Data warehousing

D.

Meta data management

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Questions 9

An analytics team is interested in reviewing the results of a public opinion poll that is going to be conducted at the end of the month. One of the factors the team is interested in, is ensuring the result set is statistically significant. Why would this factor be important to the team?

Options:

A.

To make sure the criteria for the target audience is met

B.

Guarantee that the objectives of the poll are met

C.

Improve the likelihood of receiving a response rate of 100%

D.

Ensure that results are not biased or random

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Questions 10

A data scientist is performing statistical analysis and is interested in graphically depicting the data set according to the associated quartiles Minimum, First Quartile, Median, Second Quartile, Third Quartile. Which technique would allow for the display of this statistical five number summary?

Options:

A.

Gaussian distribution

B.

Scatter plot

C.

Multivariate histogram

D.

Box plot

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Questions 11

As the team discusses how to utilize the results of their data analysis to put forth a business recommendation, an analyst on the team voices concern over the current organizational culture presenting a roadblock to their ability to influence business decision making. Which of the following would be a justifiable concern at this stage of the team's efforts?

Options:

A.

Difficulty bringing business stakeholders to a shared understanding about value when sharing data assets across business domains

B.

Changing the mindsets of business stakeholders to trust insights gleaned from data over experience and intuition

C.

Applying a myopic view of data and establishing data silos which create roadblocks to exploring available data sources

D.

Finding data that creates value creating difficulties, as not all data helps a business make better decisions

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Questions 12

To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?

Options:

A.

Increase investment in banner ads

B.

Incentivize customers to subscribe to promotional notifications

C.

Add additional new products to attract customers

D.

Ensure the sales checkout process is streamlined

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Questions 13

An analyst has just completed building a data model that shows the table structures including table names, table relationships

with primary and foreign keys and column names with respective data types. What type of data model has the analyst just built?

Options:

A.

Physical

B.

Hierarchical

C.

Conceptual

D.

Logical

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Questions 14

The analytics team is struggling with which recommendation to make. Their challenge is that they have five good options and this indecision is stopping them from moving forward. To help the team finalize their recommendation, the BA professional on the team recommends they complete:

Options:

A.

Root cause analysis

B.

Business rules analysis

C.

Data flow diagrams

D.

Acceptance and evaluation criteria

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Questions 15

The analytics team has been asked to provide an estimate of the number of customers they expect to have in 12 months. They debated how accurate that figure needs to be and determined that based on the availability of good data, they could predict within + or - 10%. This is an example of a:

Options:

A.

ROM estimate

B.

Delphi estimate

C.

Parametric estimate

D.

Definitive estimate

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Questions 16

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing?

Options:

A.

T - The increase should be seen sooner

B.

A - It is too easy of a target to attain

C.

R - Since competition is high, focus should be on increasing customer base and not on

ARPU

D.

S - There is no mention of which product group/line the target pertains to

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Questions 17

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values. Which activity would the analyst perform in order to use this dataset?

Options:

A.

Clustering

B.

Scale validation

C.

Weighting

D.

Factor analysis

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Questions 18

A government agency is conducting a study on the performance of 12th grade students' in mathematics across the country. In particular, they want to understand if there is a relationship between intelligence and scores, as well as the difference in performance between various locations. Which combination of inferential statistics procedures should be used?

Options:

A.

Range, standard deviation

B.

Mean, median

C.

Correlation co-efficient, analysis of variance

D.

Frequency distribution, time-series

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Questions 19

A call center has requested to review their sales conversion data for the month. The analyst working on this request is trying to identify the chart that will effectively present the data, which includes: the number of leads, the number of calls made, the number of calls completed, the number of customers interested and the number of sales. What chart should the analyst use to show the values across each stage of the pipeline?

Options:

A.

Pie chart

B.

Funnel chart

C.

Bar chart

D.

Bullet chart

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Questions 20

A lab is conducting a study on protein interactions. They have used the data to create a graph visualization. In graph visualization, what would a layout be?

Options:

A.

A single data point

B.

A link between two data points

C.

A dedicated algorithm that calculates the node positions

D.

A collection of data points and links

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Questions 21

A software company launched a new product in late 2016. The product manager is reviewing a Box and Whisker plot used to compare year-over-year sales, from 2017 to 2018. What is the conclusion he can make from this chart?

Options:

A.

2017 minimum and maximum sales are higher than 2018, and the 2017 median result is

higher than the 2018 median result

B.

2017 minimum and maximum sales are higher than 2018, but the 2017 median result is

lower than 2018 1st quartile result

C.

2018 minimum and maximum sales are higher than 2017, and the 2018 quartile results are

higher than 2017 quartile results

D.

2018 minimum and maximum sales are higher than 2017, and the 2018 1st quartile is

higher than 2017 median result

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Questions 22

An analytics system is being developed by relying entirely on research questions that are framed using the results from benchmarking. Which research question is being asked?

Options:

A.

Which customers provide the greatest profit to the company?

B.

How efficient is the company compared to its competitors?

C.

Will more profit be made if we increase or decrease our sales price?

D.

Which employees are we in danger of losing?

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Exam Code: CBDA
Exam Name: Certification in Business Data Analytics (IIBA - CBDA)
Last Update: May 13, 2024
Questions: 150
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