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Adobe Analytics Business Practitioner Expert

Last Update May 3, 2024
Total Questions : 50

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Adobe Analytics Business Practitioner Expert Questions and Answers

Questions 1

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

AD0-E208 Question 1

What is causing the loss of data in Adobe Analytics?

Options:

A.

The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

B.

The Marketing Channel processing rule is using a different query string parameter.

C.

The variables in the tracking code are not following a consistent taxonomy.

Questions 2

A stakeholder wishes to build a Freeform Table in Analysis Workspace that consists of a list of specific pages on the company website and the number of visits to them.

They are not able to find a page dimension item for an existing page that they are looking for.

What would be recommended?

Options:

A.

Use the page dimension in a Freeform Table and change the workspace date range to "Last 180 ° days"

B.

Scroll down to the bottom of the page dimension list in the left rail and select "Show Top Items ® From Last 6 Months"

C.

Use the page dimension in a Freeform Table and use the custom date range "Last 6 Months"

Questions 3

In which order are these data components processed?

Options:

A.

Page code > VISTA Rules > Marketing Channel Rules > Processing Rules

B.

Page code > Processing Rules > VISTA Rules > Marketing Channel Rules

C.

Marketing Channel Rules > Page code > Processing Rules >VISTA Rules

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