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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant(WI24) Questions and Answers

Questions 4

A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).

What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Options:

A.

Create a custom DMO from scratch that has all fields that are needed.

B.

Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

C.

Create custom fields on the standard Individual DMO.

D.

Duplicate the standard Individual DMO and add the additional fields.

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Questions 5

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

Options:

A.

To ingest and unify data from various sources to reconcile customer identity

B.

To create and orchestrate cross-channel marketing messages

C.

To use harmonized data to more accurately understand the customer and business impact

D.

To eliminate the need for separate business intelligence and IT data management tools

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Questions 6

What does the Ignore Empty Value option do in identity resolution?

Options:

A.

Ignores empty fields when running any custom match rules

B.

Ignores empty fields when running reconciliation rules

C.

Ignores Individual object records with empty fields when running identity resolution rules

D.

Ignores empty fields when running the standard match rules

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Questions 7

A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?

Choose 3 answers

Options:

A.

Direct attributes

B.

Data stream attributes

C.

Calculated Insights

D.

Related attributes

E.

Streaming insights

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Questions 8

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

Options:

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

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Questions 9

During discovery, which feature should a consultant highlight for a customer who has

multiple data sources and needs to match and reconcile data about individuals into a single unified

profile?

Options:

A.

Data Cleansing

B.

Harmonization

C.

Data Consolidation

D.

Identity Resolution

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Questions 10

A customer wants to use the transactional data from their data warehouse in Data Cloud.

They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

Options:

A.

Ingest the file with the SFTP Connector.

B.

Ingest the file through the Cloud Storage Connector.

C.

Manually import the file using the Data Import Wizard.

D.

Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

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Questions 11

During a privacy law discussion with a customer, the customer indicates they need to honor

requests for the right to be forgotten. The consultant determines that Consent API will solve this

business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

Options:

A.

Data deletion requests are reprocessed at 30, 60, and 90 days.

B.

Data deletion requests are processed within 1 hour.

C.

Data deletion requests are submitted for Individual profiles.

D.

Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

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Questions 12

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

Options:

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on

the new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute

Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add related

attribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

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Questions 13

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.

What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

Options:

A.

The B2C Commerce Order Bundle ingests 12 months of historical data.

B.

The B2C Commerce Order Bundle ingests 6 months of historical data.

C.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

D.

The B2C Commerce Order Bundle ingests 30 days of historical data.

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Questions 14

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage

Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data

Cloud?

Options:

A.

Use an S3 Private Key Certificate.

B.

Use an S3 Encrypted Username and Password.

C.

Use a JWT Token generated on S3.

D.

Use an S3 Access Key and Secret Key.

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Questions 15

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these

candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.

Which feature should a consultant recommend to achieve this goal?

Options:

A.

Streaming data transform

B.

Streaming insight

C.

Calculated insight

D.

Batch bata transform

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Questions 16

When creating a segment on an individual, what is the result of using two separate

containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To | shoes

Options:

A.

Individuals who purchased at least one of any red’ product and also purchased at least one pair

of ‘shoes’

B.

Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C.

Individuals who made a purchase of at least one 'red shoes’ and nothing else

D.

Individuals who purchased at least one of any 'red' product or purchased at least one pair of

'shoes'

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Questions 17

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.

The related engagement events occurred within the last 90 days.

B.

The activations are referencing segments that segment on profile data rather than engagement data.

C.

The correct path is selected for the related attributes.

D.

The activated profiles have a Unified Contact Point.

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Questions 18

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,

monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores

that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

Options:

A.

Add additional attributes.

B.

Choose a segment.

C.

Select contact points.

D.

Add the calculated insight in the activation.

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Questions 19

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.

Which filter operator on the Engagement Date field fits this use case?

Options:

A.

Is Between

B.

Greater than Last Number of

C.

Next Number of Days

D.

Last Number of Days

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Questions 20

Which information is provided in a .csv file when activating to Amazon S3?

Options:

A.

An audit log showing the user who activated the segment and when it was activated

B.

The activated data payload

C.

The metadata regarding the segment definition

D.

The manifest of origin sources within Data Cloud

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Questions 21

A consultant has an activation that is set to publish every 12 hours, but has discovered that

updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

Options:

A.

Review data transformations to ensure they're run after calculated insights.

B.

Review calculated insights to make sure they're run before segments are refreshed.

C.

Review segments to ensure they're refreshed after the data is ingested.

D.

Review calculated insights to make sure they're run after the segments are refreshed.

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Questions 22

Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

Options:

A.

Understand and act upon customer data to drive more relevant experiences.

B.

Govern enterprise data lifecycle through a centralized set of policies and processes.

C.

Harmonize data from multiple sources with a standardized and extendable data model.

D.

Safeguard critical business data by serving as a centralized system for backup and disaster

recovery.

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Questions 23

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers

Options:

A.

Personalization

B.

MobileConnect

C.

Loyalty Management

D.

MobilePush

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Questions 24

A consultant is setting up a data stream with transactional data,

Which field type should the consultant choose to ensure that leading

zeros in the purchase order number are preserved?

Options:

A.

Text

B.

Number

C.

Decimal

D.

Serial

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Questions 25

During an implementation project, a consultant completed ingestion of all data streams for

their customer.

Prior to segmenting and acting on that data, which additional configuration is required?

Options:

A.

Data Activation

B.

Calculated Insights

C.

Data Mapping

D.

Identity Resolution

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Questions 26

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.

What is a reason for this?

Options:

A.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

D.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

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Questions 27

What is Data Cloud's primary value to customers?

Options:

A.

To provide a unified view of a customer and their related data

B.

To connect all systems with a golden record

C.

To create a single source of truth for all anonymous data

D.

To create personalized campaigns by listening, understanding, and acting on customer behavior

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Questions 28

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its

backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the

company created a formula field in Data Cloud to create a custom classification. It now needs to

update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3

Connector?

Options:

A.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B.

Data Cloud will only update the formula on a go-forward basis for new records.

C.

Data Cloud does not support formula field updates for data streams of type upsert.

D.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

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Questions 29

Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

Options:

A.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be

sent in an activation.

B.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the

individual does not have a related Contact Point, it will not be activated.

C.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not

opened or clicked on an email in the last six months.

D.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.

They do not allow activation of new records.

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Questions 30

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

Options:

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

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Questions 31

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority for

specific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing the

most recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as a

first or last name

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Exam Name: Salesforce Certified Data Cloud Consultant(WI24)
Last Update: Apr 21, 2024
Questions: 104
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