A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
You want to export a list of prospects, but you only need the default fields. What can you use?
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
What information cannot be displayed as a graph (line or bar) on the dashboard?
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
Form or Form Handler? I want to use progressive profiling to personalize my form.
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud
Account Engagement prospect field?
Choose 2 answers
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
What must be created using the classic email builder in order to send an autoresponder?
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
What HML merge field should be included in an email to allow prospects to manage their email preferences?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketer performs the following actions:
• Creates a list and adds three prospects
• Deletes one of the three prospects to the Recycle Bin
• Deletes the list
What would happen as a result of these actions?
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
What list email or email template report deliverability metric could indicate an unverified sending domain?
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
A user needs to be able to import and export lists. What user role do you give them?
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and
engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
What type of Information do rule step types look for in engagement studio programs?
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers