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Professional Certified Marketer

Last Update May 16, 2024
Total Questions : 316

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Last Update May 16, 2024
Total Questions : 316

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Last Update May 16, 2024
Total Questions : 316

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Professional Certified Marketer Questions and Answers

Questions 1

The retention rate of a particular brand of engine oil in 2013 is 87%. If 6,000,000 customers purchased the brand in 2012, how many of these customers purchased the same brand in 2013?

Options:

A.

5,100,000

B.

5,177,000

C.

5,220,000

D.

5,250,679

E.

5,291,100

Questions 2

The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

Options:

A.

avoid using coercion with all stakeholders.

B.

consider environmental stewardship in their decision-making.

C.

offer products of value that do what they claim in their communications.

D.

acknowledge the social obligations to stakeholders that come with increased marketing and economic power.

E.

avoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.

Questions 3

When Lily, a travel agent, she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'_____ risk.

Options:

A.

psychological

B.

financial

C.

performance

D.

social

E.

physiological

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