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Salesforce-Marketing-Associate Salesforce Certified Marketing Associate Exam Questions and Answers

Questions 4

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.

How does the A/B test handle the winning condition?

Options:

A.

The system declares a winner of the A/B test and does not send to the remaining subscribers.

B.

The system declares a winner of the A/B test and sends to the remaining subscribers.

C.

The system continues to send to both test conditions.

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Questions 5

Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.

Which feature should the marketing associate use to meet this requirement?

Options:

A.

Send Relationship

B.

Contact Delete

C.

Data Retention Policy

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Questions 6

The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.

Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?

Options:

A.

Salesforce AppExchange

B.

Salesforce Store

C.

Salesforce Idea Exchange

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Questions 7

The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.

What is causing the email to hard bounce?

Options:

A.

The recipient's mailbox is temporarily unavailable.

B.

The subscriber's mailbox is full.

C.

The email address is invalid.

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Questions 8

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Options:

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

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Questions 9

Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.

What is an argument in favor of using a new From Name?

Options:

A.

Receive better Inbox placement.

B.

Enhance address book utilization.

C.

Easily differentiate the new publication.

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Questions 10

In Email Studio, what is used to uniquely identify individuals with a value defined by the admin?

Options:

A.

Subscriber Key

B.

Primary Key

C.

Contact ID

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Questions 11

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.

How would NTO benefit from using multiple business units in Marketing Cloud?

Options:

A.

By restricting access to NTO's brand-specific content

B.

By eliminating the need for user roles and permissions

C.

By limiting the creation of new items for NTO's campaigns

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Questions 12

Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.

What should an associate use to accomplish this task?

Options:

A.

Email Studio

B.

Automation Studio

C.

Web Studio

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Questions 13

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.

Which marketing practice should the associate apply?

Options:

A.

Include personal data for the customer to easily access.

B.

Utilize first-party data to personalize the customer experience.

C.

Promote products that the customer might be interested in.

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Questions 14

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

Options:

A.

Email Address

B.

Contact Key

C.

Mobile Number

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Questions 15

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?

Options:

A.

Have customer log in to their account and update profile.

B.

Provide a postal mailing address as a minimum.

C.

Set up a footer in the email with an unsubscribe link.

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Questions 16

AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.

Which statement is true about CAN-SPAM in relation to state-specific regulations?

Options:

A.

CAN-SPAM is only required for transactional sending.

B.

Individual state laws overrule federal CAN-SPAM laws.

C.

State laws can have more restrictive requirements.

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Questions 17

Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.

Which of the following is considered best practice regarding unsolicited emails?

Options:

A.

Make sure that subject lines are ambiguous and general.

B.

Ensure transactional message subject lines are promotional.

C.

Capture explicit consent from users.

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Questions 18

Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process

to export the data.

Which data extension setting should be used to complete the requirement?

Options:

A.

Data Retention

B.

Data Relationships

C.

Primary Key

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Questions 19

Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.

What should an associate use at time of send?

Options:

A.

A Send Classification with honor list-level opt outs checked

B.

Commercial Send Classification

C.

Transactional Send Classification

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Questions 20

The marketing team at Cloud Kicks is reusing an email with updated copy.

How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

Options:

A.

URLs can be viewed directly in the email.

B.

URLs must be clicked to verify.

C.

URLs will be loaded into a report for the email.

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Questions 21

Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.

Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

Options:

A.

Create a filtered data extension to remove duplicate products.

B.

Ensure the box is checked for de-duplicate by email address.

C.

Run an automation that removes duplicate subscribers at send time.

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Questions 22

Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.

Where should the associate configure this setting in the email send?

Options:

A.

Define Properties

B.

Configure Delivery

C.

Review and Send

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Questions 23

Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.

Which feature is configured in an account to meet these requirements?

Options:

A.

Delivery Profiles

B.

Reply Mail Management

C.

From Address Management

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Questions 24

A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?

Options:

A.

Salesforce+

B.

Trust site

C.

Trailblazer Community

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Questions 25

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.

Which potential option violates CAN-SPAM specifications on subject lines?

Options:

A.

You don't want to miss our newest product

B.

IMPORTANT: Please reply ASAP for the best deal!

C.

You may have just won a $500 gift card!

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Questions 26

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.

Which method should the associate use to send the email?

Options:

A.

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.

B.

Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

C.

Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

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Questions 27

The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.

Which functionality should the associate use?

Options:

A.

Web Collect

B.

MobileConnect

C.

Smart Capture

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Questions 28

Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction.

In a journey, how should an associate control repeat messages?

Options:

A.

No Re-Entry

B.

Re-Entry Anytime

C.

Re-Entry only after exiting

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Questions 29

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.

What should a marketing associate use to retrieve this information?

Options:

A.

Analytics Builder Reports

B.

Intelligence Reports Email Dashboard

C.

Journey Analytics in Journey Builder

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Questions 30

The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address.

Which attribute should an associate use to uniquely identify each family member?

Options:

A.

Full Name

B.

Subscriber Key

C.

Primary Key

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Questions 31

What is a benefit of enrolling new contacts into a nurture campaign?

Options:

A.

Communicates previous discount opportunities missed

B.

Helps meet the number of outbound emails each month that management wants sent

C.

Introduces potential customers to the brand

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Questions 32

A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders correctly in a particular email client, How should the associate respond?

Options:

A.

The layout preview in Preview and Test is representative of all email client rendering.

B.

There are partner integrations that will allow inbox testing directly in Preview and Test.

C.

The associate would need to send a test email to every email client manually to confirm.

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Questions 33

The marketing team at Northern Trail Outfitters recently consolidated its old subscriber data from legacy systems. Shortly after, the marketing associate began receiving complaints.

Which approach should the marketing associate take to reduce complaints?

Options:

A.

Include the latest promotions in future emails to increase open rates.

B.

Test content without personalization to understand its impact.

C.

Send an opt-in email to the consolidated list to reconfirm their consent.

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Questions 34

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.

Which email metric should the associate use to convey the email's visual effectiveness?

Options:

A.

Open Rate

B.

Bounce Rate

C.

Click-to-Open Rate

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Questions 35

A marketing associate wants to ensure that valid and clean data is being captured in a data extension.

What should help promote good data quality?

Options:

A.

Proper data types on each field

B.

Data Retention Policies

C.

Default values on each field

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Questions 36

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.

Which feature should the associate use?

Options:

A.

CloudPages

B.

Email Studio

C.

Contact Bulilder

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Exam Name: Salesforce Certified Marketing Associate Exam
Last Update: Dec 2, 2024
Questions: 122
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