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Salesforce-Marketing-Associate Salesforce Certified Marketing AssociateExam Questions and Answers

Questions 4

A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.

Which data type is most appropriate for this data?

Options:

A.

Number

B.

Boolean

C.

Text

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Questions 5

A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.

Which CAN-SPAM classification should the associate use?

Options:

A.

Commercial

B.

Transactional

C.

Account Default

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Questions 6

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Options:

A.

Retain client information after the client requests termination of the relationship.

B.

Contact the client in order to keep their personal data up to date.

C.

Sell the information to other companies for marketing purposes.

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Questions 7

A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.

Which Journey Builder feature supports this subject line test?

Options:

A.

Path Optimizer

B.

A/B Test

C.

Decision Split

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Questions 8

Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.

Which functionality should a marketing associate utilize?

Options:

A.

Delivery Profile

B.

Sender Profile

C.

Security Settings

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Questions 9

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.

Where should an associate view the status of the subscriber?

Options:

A.

Synchronized Data Extensions in Contact Builder

B.

All Subscribers in Email Studio

C.

All Contacts in Contact Builder

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Questions 10

A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.

How should the associate proceed?

Options:

A.

Stop the journey and restart it when codes are active.

B.

Update the Wait Activity in the journey to the correct date.

C.

Pause the journey and restart it when codes are active.

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Questions 11

Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.

Which Journey Builder activity should NTO use to help create a segment of those subscribers?

Options:

A.

Decision Split

B.

Random Split

C.

Engagement Split

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Questions 12

A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:

• There are two separate content versions available.

•The two contentversionswill need to be evaluated on performance.

•The two content versions will need to be contained into one content block.

Which content block should the associate use?

Options:

A.

A/B Test Content

B.

HTML Content

C.

Dynamic Content

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Questions 13

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.

Which option should the associate use to configure Preview and Test?

Options:

A.

Based on entire list

B.

Based on subscriber record

C.

Based on test data extension

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Exam Name: Salesforce Certified Marketing AssociateExam
Last Update: Apr 21, 2024
Questions: 44
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