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Salesforce Certified Marketing Associate Exam

Last Update Dec 12, 2024
Total Questions : 122 With Methodical Explanation

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Salesforce-Marketing-Associate PDF

Last Update Dec 12, 2024
Total Questions : 122

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Salesforce Certified Marketing Associate Exam Questions and Answers

Questions 1

Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.

What is an argument in favor of using a new From Name?

Options:

A.

Receive better Inbox placement.

B.

Enhance address book utilization.

C.

Easily differentiate the new publication.

Questions 2

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Options:

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

Questions 3

The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.

What is causing the email to hard bounce?

Options:

A.

The recipient's mailbox is temporarily unavailable.

B.

The subscriber's mailbox is full.

C.

The email address is invalid.