1D0-623 Social Media Strategist Questions and Answers

Questions 4

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

Options:

Multi source

Last social touch

Position based

Single source

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Questions 5

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

Options:

It creates a social character that is engaging the community.

So that followers from one platform will automatically become followers on another platform.

So that others can manage the accounts when someone leaves.

It improves brand recognition.

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Questions 6

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

Options:

Contract with a reality television producer to create a short run series for cable broadcast.

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

the format of the speeches to a question and answer panel with four to five participant

Record the speech and post it on the company's Web site with a text transcript.

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Questions 7

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

Options:

Ignore the other sites because his primary audience does not participate on them.

Hire someone to create and maintain his online presence on other social media sites.

Create placeholder pages that redirect visitors to his Web site or other social media sites.

Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

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Questions 8

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

Options:

The owner of the site uses the contact information to sell them services from other companies he owns

The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

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