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Social Media Strategist

Last Update May 18, 2024
Total Questions : 55

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1D0-621 Total Questions : 54 Updated : May 18, 2024

Social Media Strategist Questions and Answers

Questions 1

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

Options:

A.

Multi source

B.

Last social touch

C.

Position based

D.

Single source

Questions 2

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

Options:

A.

The owner of the site uses the contact information to sell them services from other companies he owns

B.

The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

C.

The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

D.

The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

Questions 3

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

Options:

A.

Contract with a reality television producer to create a short run series for cable broadcast.

B.

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C.

the format of the speeches to a question and answer panel with four to five participant

D.

Record the speech and post it on the company's Web site with a text transcript.

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