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Marketing Cloud Intelligence Accredited Professional Exam

Last Update May 18, 2024
Total Questions : 61

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Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Questions 1

A client’s data consists of three data streams as follows:

Data Stream A:

Marketing-Cloud-Intelligence Question 1

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total

Impressions value for Campaign Key ‘CK_3’?

Options:

A.

N-A

B.

100

C.

300

D.

150

Questions 2

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

Options:

A.

Performance

B.

Ease of setup

C.

Ease of maintenance

D.

Scalability

Questions 3

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.

The source file that was ingested can be seen below:

Marketing-Cloud-Intelligence Question 3

The client performed the below standard mapping:

Marketing-Cloud-Intelligence Question 3

As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).

For QA purposes, you have queried a pivot table, with the following fields:

* Media Buy Key

* Media Buy Name

* In View Impressions

The final pivot is presented below:

Marketing-Cloud-Intelligence Question 3

Options:

A.

A Harmonized dimension was created via a pattern over the Creative Name.

B.

A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C.

An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

D.

An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.