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Salesforce Marketing-Cloud-Consultant Exam Syllabus

Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Last Update May 4, 2024
Total Questions : 156

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Marketing-Cloud-Consultant Exam Details

Salesforce Marketing-Cloud-Consultant Exam Detail

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Salesforce Marketing-Cloud-Consultant Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Consultant Exam (SP23)
Exam Code Marketing-Cloud-Consultant
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide
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Salesforce Marketing-Cloud-Consultant Exam Topics :

Section Weight Objectives
Discovery and Architecture: 16%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Integration: 20%
  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration: 12%
  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation: 20%
  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management: 21%
  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
  • Explain the various data objects in Marketing Cloud.
  • Evaluate implications on data model when choosing contact identity
Messaging: 11%
  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.

Updates in the Salesforce Marketing-Cloud-Consultant Exam Syllabus:

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