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Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Last Update May 4, 2024
Total Questions : 156

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Last Update May 4, 2024
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Salesforce Certified Marketing Cloud Consultant Exam (SP23) Questions and Answers

Questions 1

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

Options:

A.

Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

B.

Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

C.

Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

D.

Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

Questions 2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options:

A.

Report Studio

B.

Web Analytics Connector

C.

Interaction Studio

D.

Datorama

Questions 3

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

Options:

A.

Use exclusion lists for the send - excluding those that already were sent the email

B.

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C.

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D.

Use SQL Query to filter the audience into a new data extension that is upserted every day

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