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Plat-UX-102 Salesforce Certified Platform Strategy Designer Questions and Answers

Questions 4

A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?

Options:

A.

Journey mapping

B.

Ideation

C.

Prototyping

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Questions 5

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

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Questions 6

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

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Questions 7

A global retailer has received customer complaints because items that are advertised sell out too quickly. There is a disconnect between marketing and fulfillment teams and their systems. Which tool should the strategy designer use to identify the root causes, dependencies, and opportunities for improvement?

Options:

A.

Journey map

B.

Stakeholder interviews

C.

Service blueprint

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Questions 8

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long-term growth potential?

Options:

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

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Questions 9

A strategy designer is presenting their new service vision to an executive audience. What should the designer include in the executive summary to meet the audience ' s needs?

Options:

A.

A detailed report of the data that informed the new vision

B.

A plan description including who needs to act and what they need to do

C.

The different options explored in the process of designing this vision

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Questions 10

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop?

Options:

A.

issues to accept, object, or withhold

B.

issues to stop, start, or continue

C.

issues to act on, influence, or monitor

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Questions 11

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are tactics intended to solve a problem.

B.

Both are solution-free statements.

C.

Both explain the scope of the possible solution.

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Questions 12

Cloud Kicks (CK) wants to launch a new application that will change the processes and operating procedures within the organization. To propose a rollout of the new application, CK ' s design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product

B.

Assessing essential features of the product with a large group of users

C.

Validating or invalidating the essential features of the product

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Questions 13

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

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Questions 14

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

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Questions 15

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

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Questions 16

A consumer healthcare startup wants to collect data on patients ' symptoms over time, and plans to research how to monetize this data. How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?

Options:

A.

Perform user research with patients to understand their level of comfort of data being shared for monetization.

B.

Facilitate a Consequence Scanning workshop before proceeding with any further investment.

C.

Research similar healthcare organizations about how they are monetizing patient data.

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Questions 17

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device. What should the strategy designer do to engage with internal stakeholders invested in the project?

Options:

A.

Assign specific tasks to each stakeholder so they each add something important to the project.

B.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.

Align stakeholders on what success looks like and throughout the project.

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Questions 18

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

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Questions 19

Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

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Questions 20

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

Options:

A.

Push notifications

B.

Customer adoption

C.

HIPAA regulations

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Questions 21

Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs. Which course of action should CK ' s strategy designer propose to improve the situation?

Options:

A.

Request product owners to envision future state and provide better requirements.

B.

Facilitate a co-creation workshop to help generate ideas grounded in research insights.

C.

Clarify requirements and enable quality assurance teams with better acceptance criteria.

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Questions 22

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?

Options:

A.

Meet with developers to estimate the effort required to deliver the proposed experience.

B.

Gather an innovative team to generate ideas and craft proposals that stretch the company ' s current capabilities.

C.

Recruit target users to test price points at which they would be willing to purchase the app.

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Questions 23

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?

Options:

A.

To compare products based on predefined criteria to enable stakeholder discussion

B.

To prioritize projects based on key goals outlined in project framing

C.

To classify projects according to their level of urgency

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Questions 24

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Align UX research goals with stakeholders ' goals.

C.

Create high-fidelity prototypes to gain design buy-in.

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Questions 25

A strategy designer is working with a product team to reach more diverse audiences. How should the designer make a case for ensuring all future releases meet accessibility standards?

Options:

A.

Evaluate competitors ' accessibility standards.

B.

Plot accessibility standards against impact and difficulty.

C.

Focus rationale on how refactoring later is more expensive.

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Questions 26

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers ' activity during workouts. They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware. What should the strategy designer do to determine whether or not to pursue this product idea?

Options:

A.

Perform secondary research on common hardware issues.

B.

Hire an engineer with experience in consumer devices.

C.

Conduct an expert interview in consumer device engineering.

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Questions 27

A job listing company has launched a campaign around the adoption of its social app for professional networking. What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or ' hacking ' ) the company ' s success metrics?

Options:

A.

New account activations

B.

Number of times a user opens the app per day

C.

New connections made between users

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Questions 28

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

B.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

C.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

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Questions 29

A strategy designer is pitching a vision presentation to their customer ' s lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line. Which strategy should the designer employ to communicate the vision?

Options:

A.

Ask each team member to present a few slides to signal the presentation is the result of many people ' s ideas and consensus.

B.

Ask the customer to participate in the presentation to pitch the vision to their lead, signaling buy-in and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive.

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Questions 30

A Salesforce Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce. What value should the architect get by engaging in this workshop?

Options:

A.

A journey map will allow the developers to start building.

B.

A journey mapping exercise will provide all of their technical requirements.

C.

A journey map allows for the creation of a solution architecture diagram.

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Questions 31

Cloud Kicks ' product team is working with the sales team to identify a new feature to add to their next product release. A developer on the team believes it may be on an upcoming Salesforce Release. Which resource should be used to verify this?

Options:

A.

Salesforce Architects Product Roadmaps

B.

Salesforce Developer Release Notes

C.

Salesforce Lightning Design System Release Notes

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Questions 32

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?

Options:

A.

Bring fun into an otherwise boring project.

B.

Generate unexpected ideas and increase empathy.

C.

Explain a complex strategy to varied stakeholders.

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Questions 33

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Applicable privacy acts

B.

Cookie consent requirements

C.

Globally-accepted privacy act

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Questions 34

A project team at Cloud Kicks framed this design challenge: " How might we help our customers amidst supply chain interruptions? " What information is missing that belongs in all well-written challenge statements?

Options:

A.

The persona being designed for

B.

The desired outcome

C.

The hypothesis for the solution

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Questions 35

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

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Questions 36

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company ' s customers?

Options:

A.

Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank.

B.

Share prototypes of different interface directions with 100 people who regularly use their bank ' s app.

C.

Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.

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Questions 37

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

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Questions 38

A project team led by a strategy designer has just facilitated 3 weeks of user research. What should they do to identify key insights?

Options:

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

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Questions 39

Cloud Kicks ' customers have publicly challenged the company to use its market leading position as an ethical force for good in social change. What is one way the company can embed ethical use principles into its day-to-day work?

Options:

A.

Quantitative Research

B.

Consequence Scanning

C.

Journey Mapping

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Questions 40

Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive. Feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?

Options:

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

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Questions 41

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision- making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Human-Centered Design

B.

Jobs to be Done Framework

C.

Consequence Scanning Workshop

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Questions 42

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

Buy Now
Questions 43

A project team at Cloud Kicks framed this design challenge: ' How might we help our customers amidst supply chain interruptions? ' What information is missing that belongs in all well-written challenge statements?

Options:

A.

The hypothesis for the solution

B.

The persona being designed for

C.

The desired outcome

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Questions 44

Cloud Kicks ' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK ' s customer experience fragmented. Which tool should CK ' s strategy designer recommend to grow and nurture cross-departmental collaboration?

Options:

A.

Annual leadership summit

B.

V2MOM with shared methods

C.

Roadmap of cross-product features

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Questions 45

A design team is working on the challenge: " How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives? " Which bot metrics should the strategy designer suggest to assess the impact of their work?

Options:

A.

Customer satisfaction rate

B.

Total conversations

C.

Human takeover rate

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Questions 46

A health and wellness company wants to create a 10 year vision for its business. Which external context for innovation is the least risky trend to influence the company ' s strategy?

Options:

A.

Perception shift: Feelings toward the efficacy of wellness products in the next 10 years

B.

Market shift: The stability of the economy and consumers ' buying power in the next 10 years

C.

Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years

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Questions 47

Cloud Kicks (CK) is going through a digital transformation exercise around its customer support capabilities. CK ' s strategy designer suggests to include Omni-Channel as a part of the company ' s transformation discovery. Which channel is included in Salesforce Omni-Channel capabilities?

Options:

A.

Onsite Visit

B.

Messaging

C.

Self-Service

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Questions 48

A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?

Options:

A.

Conduct an in-person session with the partner company; collaboration is best when done face-to-face.

B.

Ask a friend to test the tools first and give feedback on how user-friendly the activities are.

C.

Allow access to the tool ahead of time and make sure participants are familiar before getting started.

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Questions 49

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

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Questions 50

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Challenge

B.

Needs

C.

Mission

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Questions 51

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

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Questions 52

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear. What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative?

Options:

A.

Share customer needs and tie them to business goals.

B.

Complete a competitive analysis collaboratively in a workshop.

C.

Select the most senior stakeholder ' s goal as a path forward.

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Exam Code: Plat-UX-102
Exam Name: Salesforce Certified Platform Strategy Designer
Last Update: Nov 9, 2026
Questions: 175
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