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Salesforce Pardot-Consultant Exam Overview :

Exam Name Salesforce Certified Pardot Consultant (SP23)
Exam Code Pardot-Consultant
Official Information https://trailhead.salesforce.com/credentials/pardotconsultant
See Expected Questions Salesforce Pardot-Consultant Expected Questions in Actual Exam
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Salesforce Pardot-Consultant Exam Topics :

Section Weight Objectives
Evaluation: 17%
  • Given a scenario that includes an assessment of a customer's current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
  • Design a strategy to identify customer business needs based on marketing trend using currently available tools and methods.
Account Configuration: 20%
  • Articulate the implications and importance of technical setup.
  • Develop a plan to maintain data integrity during data migration.
  • Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).
Automating Business Processes: 17%
  • Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
  • Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
  • Given a scenario, develop and implement a lead nurturing strategy.
Email Marketing: 10%
  • Apply email marketing standards and best practices to customer business needs.
Lead Management: 14%
  • Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
  • Given a lead qualification threshold, classify prospects appropriately.
  • Given a scenario, recommend a model to route qualified and unqualified leads across the business.
Personalizing the Prospect Experience: 8%
  • Recommend ways to personalize the prospect experience.
  • Design a strategy to meet a company's consent management requirements.
Reporting, Metrics & Analytics: 11%
  • Recommend the technical set-up requirements for reporting and analytics.
  • Identifies reporting methods to solve a given scenario.
Salesforce Engage: 3%
  • Configure Salesforce Engage for sales use.
  • Summarize the benefits of Salesforce Engage.

Updates in the Salesforce Pardot-Consultant Exam Syllabus:

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