Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Answers

A key differentiator to get a dedicated IP rather than using a shared one is sending volume. If you send more than 250,000 emails per month, you should use a dedicated IP to ensure better deliverability and reputation. A dedicated IP means that only your emails are sent from that IP address, so you have full control over your sender reputation

 Removing the bounced addresses before the next send is a best practice to uphold the sender reputation and avoid being marked as spam. Bounce rates above 10% are considered high and can negatively affect the deliverability and engagement of email campaigns. [Source: Trailhead]

If you import an encrypted file of subscriber data, you need to configure Field-Level Encryption in the import file activity. This allows you to specify which fields are encrypted and how to decrypt them. The Manage Files in File Transfer activity is used to move files from one location to another, not to import them. The character encoding setting is used to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.