Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Questions and Answers

When a media plan is submitted to the ad servers and there's an error related to missing creative or a notification related to a change in the program schedule, this information can be made visible on Media Cloud through real-time integration to the ad server (B). Real-time integration ensures that any errors or updates from the ad server are immediately reflected in Media Cloud, allowing for prompt action and resolution.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/

To address the issue of internal competition and lack of collaboration among sales teams, while ensuring secure access to opportunity data, a consultant should consider enabling and using Opportunity Teams (A) and updating Opportunity Organization Wide Defaults (OWD) to Private (D). Opportunity Teams allow for collaborative selling by enabling the owner to share opportunities with a select group of users, enhancing teamwork without compromising data security. Setting OWD for opportunities to Private ensures that only the owner and selected team members have access, preventing unwanted access by competing sales teams.References:

https://help.salesforce.com/articleView?id=sf.opportunity_team_setting_up.htm

https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm

Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, and User's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media Cloud out-of-the-box.

To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:https://help.salesforce.com/

For an IT Manager looking to understand the structure of all Salesforce objects included in the Media Cloud solution, providing the Media Cloud data model is the most appropriate action. The data model will give a comprehensive overview of how the objects are structured and how they relate to each other within the Media Cloud environment. This understanding is crucial for planning integrations, customizations, and for ensuring the solution aligns with the company's business processes.References:https://help.salesforce.com/

When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.References:

https://help.salesforce.com/articleView?id=sf.named_credentials_about.htm

https://www.salesforce.com/products/media-cloud/overview/

To prevent the overwriting of components during migrations and ensure consistency across development environments, a consultant should recommend using a Version Control System (B). Version control allows developers to track and manage changes to code, enabling collaboration while preserving the history of modifications. It prevents conflicts like those experienced by Developers A and B by providing mechanisms to merge changes and resolve conflicts systematically.References:

https://developer.salesforce.com/docs/atlas.en-us.sfdx_dev.meta/sfdx_dev/sfdx_dev_intro.htm

https://help.salesforce.com/articleView?id=sf.dx_get_started.htm

For a successful migration from a legacy solution to Salesforce Media Cloud, it's important to first identify the relevant legacy data objects and then map them to the corresponding objects within the Media Cloud data model. This mapping may involve both standard objects provided by Media Cloud and custom objects that may need to be created to accommodate specific data or functionality not covered by the standard model. This approach ensures a seamless transition of data, preserving its integrity and maintaining continuity of operations. It's also crucial to consider the relationships between objects and any specific business logic that needs to be replicated or adapted in the new environment.

For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:

Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.

Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.

These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.

When creating a proposal line item that includes a picklist type attribute, the consultant must ensure the attribute is "Run-time Configurable" (B) during its assignment to the parent object type. This non-overridable behavior allows the attribute's value to be selected dynamically at the time of proposal line item creation, providing the necessary flexibility to adapt to varying proposal requirements.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

To allow the operations team to access quote records and perform the “create and submit order” action only when the corresponding opportunity status is “Closed Won”, while maintaining the organization-wide default setting for quote and order objects as private, acriteria-based sharing ruleshould be configured. This sharing rule can be set up to share order records with the operations team based on the specific criteria of the opportunity status reaching “Closed Won”, thus fulfilling the requirement with minimal customization.

When creating a digital ad sales media proposal and linking one show with multiple ad space formats during catalog design, the object mapping used is Ad Space Specification (One-to-many) (D). This mapping allows for a single show or content piece to be associated with multiple ad space formats, such as banners, videos, or pop-ups, enabling advertisers to select from a variety of formats that best suit their campaign goals and audience engagement strategies.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.

During the check availability process with Google Ad Manager, if a required placement is unavailable, a yellow check mark appears if partial quantity is available, and a red check mark if none is available (C). This visual indicator helps users quickly understand the availability status of placements and make informed decisions about adjusting campaign plans or exploring alternative options.References:

https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm

https://www.salesforce.com/products/media-cloud/overview/

To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height. These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.

For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.

To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States. This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/

Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.

Marketing Cloud Intelligence (formerly Datorama) provides built-in dashboards designed for Media Cloud ASM, offering cross-channel campaign performance visibility. While Tableau and CRM Analytics offer reporting, MCI is the Salesforce-native integrated solution specifically targeting media plans and ad campaigns in ASM. Google Data Studio is a separate Google product not embedded in Salesforce.

The out-of-the-box custom object meant to represent sub-deals with their respective details (amount, date, etc.) within Salesforce CPQ isQuoteGroup. This object is used to group related quote lines or products, allowing for the capture and management of specific details and conditions related to subsets of a larger deal. QuoteGroups enable the organization and structuring of complex quotes, facilitating the handling of detailed pricing, discounts, and terms for different parts of a quote.

When integrating Google Ad Manager (GAM) server with Advertising Sales Management (ASM), the set of objects that need to be populated includes the Ad Server, Ad Server Application, and Ad Server User (A). This combination ensures that the GAM server isproperly linked with ASM, allowing for the synchronization of ad server configurations, user permissions, and application-specific settings, facilitating seamless integration and management of advertising operations.References:

https://help.salesforce.com/

https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_list.htm

To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.

In Salesforce Media Cloud, the account object can be customized to represent different entities involved in the media and advertising ecosystem. The three record types for the account object include: Agency Account (A), Advertiser Account (B), and Publisher Account (C). These record types help in organizing and managing relationships and interactions with various stakeholders in the advertising process, such as agencies that represent advertisers, the advertisers themselves who are the clients looking to promote their products or services, and publishers who own the media space where the ads are displayed.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.

To automatically submit a quote for approval when its status changes to 'Client Approved' and have a queue as the approver, an approval process should be invoked on the Quote object itself. This setup allows for the routing of approvals to a designated queue, enabling a group of users rather than an individual to review and approve the quote. This method iseffective for organizations that require collaborative decision-making in the approval process.

Before testing the Google Ad Manager (GAM) integration with Advertising Sales Management (ASM), it's necessary to configure Salesforce to securely connect to GAM. Adding the GAM URL as a new Content Security Policy (CSP) trusted site allows Salesforce to safely interact with GAM content, while creating a new named credential to store the GAM endpoint securely manages the authentication details required for the integration. These steps ensure that the connection between Salesforce and GAM is secure, reliable, and conforms to Salesforce's security standards.References:https://help.salesforce.com/