CRT-550 Salesforce Certified Marketing Cloud Consultant Exam Questions and Answers

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed?

Choose 3 answers

Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A customer needs to import data from an SFTP site. The customer wants to:

* Segment the contents of the file and then send emails.

* Transfer the file to the SFTP site at various times daily.

* Send to data extensions.

Which workflow should meet these requirements?

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A customer would like to store financial data related to invoicing in its data extensions.

Which field type should be used?

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

What is a correct statement about a database of record? Choose 2 answers