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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP23) Questions and Answers

Questions 4

Which two options are available when configuring a segment publish schedule?

Options:

A.

Manual refresh

B.

Don’t refresh

C.

Hourly

D.

24 hours

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Questions 5

What permission setting should an admin check if the custom CRM object is not accessible from CDP?

Options:

A.

Create object permission enabled in CDP org

B.

Read object permission enabled in Source CRM Org

C.

Modify all object permission enabled in CDP org

D.

View All object permission enabled in Source CRM org

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Questions 6

Which data model type in Salesforce CDP defines interactions with party?

Options:

A.

Sales Order

B.

Transaction

C.

Engagement

D.

Individual

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Questions 7

Which data model entity do you map the Name field from Salesforce CRM Contact object?

Options:

A.

Account

B.

Contact

C.

Party Identifier

D.

Individual

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Questions 8

Where do calculated insights appear in the segmentation attribute library?

Options:

A.

They always appear in Direct Attributes

B.

They always appear in Related Attributes

C.

They appear under the objects that were used to create them

D.

They appear under Profile type objects

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Questions 9

Consolidation Rate

Options:

A.

1 - (Total Unified Profiles/ DSO profile)

B.

1 - (Total Unified Profiles/ DMO profile)

C.

1 - (Total Unified Profiles/ Data Stream profile)

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Questions 10

Which authentication type is supported for Cloud File storage activation target?

Options:

A.

Using private key certificate

B.

Using encrypted username and password

C.

Using access and secret keys

D.

Using JWT token

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Questions 11

Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?

Options:

A.

Calculated Insights

B.

All Objects

C.

Unified Profile

D.

Data Model Objects

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Questions 12

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

Options:

A.

Unified product catalog objects

B.

Unified contact point objects

C.

Unified order objects

D.

Unified lead objects

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Questions 13

In which two ways can a marketer include campaign name from an external system into the

segment?

Options:

A.

Include campaign code in segment name

B.

Include campaign code in activation name

C.

Include campaign code in activation description

D.

Include campaign code in filename specification

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Questions 14

Which of these three CRM objects do reconciliation rules operate across?

Options:

A.

Contact

B.

Party Identification

C.

Individual

D.

Lead

E.

Contact Point Email

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Questions 15

Which two features are impacted by the Time zone setting in CDP instance? [Corrected]

Options:

A.

Ingestion Schedule

B.

Activation Schedule

C.

Identity Resolution publish schedule

D.

Segmentation schedule

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Questions 16

Which are the following actions can be applied to a previously created segment? (Choose 3)

Options:

A.

Deactivate

B.

Copy

C.

Reactivate

D.

Delete

E.

Export

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Questions 17

What are two root causes to why companies face fragmented data issues ?

Options:

A.

Department silos

B.

Employees working from home

C.

Misaligned business goals

D.

No eCommerce websites

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Questions 18

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

Options:

A.

Individual and all related entities in data model

B.

Individual, all related entities in data model and mapped data streams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

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Questions 19

How many CRM orgs can be connected to CDP instance?

Options:

A.

5

B.

10

C.

20

D.

No hard limit

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Questions 20

Which two steps are required when configuring a Marketing Cloud activation?

Options:

A.

Select an Activation Target

B.

Select Contact Points

C.

Add Additional Attributes

D.

Select Activation Membership

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Questions 21

Which dependencies need to be removed before a data stream can be deleted?

Options:

A.

Data Model

B.

Segmentation

C.

Calculated Insights

D.

Activation

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Questions 22

What are the two file type options for activation for Cloud Storage?

Options:

A.

.json

B.

.csv

C.

.zip

D.

.xls

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Questions 23

Records from which object can be retrieved via the Salesforce CDP Query API?

Options:

A.

Segment membership

B.

Segment metadata

C.

Data Stream metadata

D.

(…) data model

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Questions 24

What are two benefits Customer Data Platform provides a company in relation to managing customer data?

Options:

A.

Data Stewardship

B.

Unifying data silos

C.

Single source of truth

D.

Data Cleansing

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Questions 25

What programming language is used to configure Calculated Insights

Options:

A.

Python

B.

DCL

C.

SOQL

D.

ANSI SOQL

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Questions 26

What three things happen when an admin clicks on identity resolution deletion?

Options:

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

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Questions 27

Which types of data can be ingested from Interaction studio?

Options:

A.

Sales data

B.

Segment membership

C.

Behavioral Events

D.

User profile

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Questions 28

How does an admin increase the consolidation rate for identity resolution?

Options:

A.

Add more matching rules to broaden the search of matches

B.

Change the ignore empty value option

C.

Change all reconciliation rules to source sequence

D.

Reduce the number of matching rules

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Questions 29

Which data model defines the complete set of experiences that customers go through when

interacting with a company?

Options:

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

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Questions 30

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

Options:

A.

Salesforce CDP admin

B.

Salesforce CDP Marketing Manager

C.

Salesforce CDP Marketing Specialist

D.

Salesforce CDP Data Aware Specialist

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Exam Name: Salesforce Customer Data Platform (CDP) Exam (SP23)
Last Update: Apr 27, 2024
Questions: 197
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